Elle, Olivia and Divaani magazines could be axed The magazine publisher Aller Media has started statutory employer-employee negotiations focusing on three of its print titles, Elle, Olivia and Divaani.The company says that falling newsstand sales and print advertising have led to a collapse of profitability. Print advertising and newsstand sales have dropped by half over the last eight years and are continuing to decline.The statutory negotiations are aimed at making savings of three million euros and up to 55 job cuts. Most of the firings will hit journalists on the magazines, according to chief shop steward Sari Nurmo.Aller’s managing director Pauli Aalto-Setälä said, “The situation of Finnish media financed by advertising is lousy. Advertising has gone online, and there we have to contend with the world biggest media houses, Facebook and Google.” Aller is focusing more on its digital services, such as the online social networking site Suomi24, content marketing, and subscription-driven magazines.The Danish-owned Aller Media publishes magazines in the Nordic countries. It started operations in Finland in 1992.