News / 07.06.2010

New media initiatives to reach out to immigrants

The initiative has given birth to two media channels Panorama television and Monivisio that provide news and current affairs programmes to immigrants either in their mother tongue or in a language that they understand.

Previous programming initiatives by the Finnish Broadcasting Company (YLE) in the 1990s targeting immigrants have been axed with the onset of the economic downturn

The broadcasts of both channels are carried over the internet and cable television as well as on radio. They are multilingual services targeting immigrants who have recently arrived in Finland and therefore are not yet to able follow news in Finnish.

Read the full story by Linus Atarah on this site.


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